Hero app — Oncologists' cancer outcome companion

Role · Lead product designer

Collaborators · PM, SWE, OPS, CS

Contribution · Product strategy, Research, UX/UI design, User testing

The Hero app is an AI-powered assistant designed to help oncologists make faster, more accurate, and more consistent treatment decisions for their cancer patients. As a lead product designer, I led the end-to-end redesign of existing web-based platform to make the experience more accessible, improving app activation and engagement.

Hero app cover

CONTEXT

Big outcome disparity exists between hospitals with good and poor workflows

There is a significant difference in overall survival rates between global centers of excellence and local hospitals. Our core thesis is that we can close the outcomes gap by standardizing workflows and empowering oncologists to make the best possible treatment decisions for patients.

Outcome workflow

EXISTING PLATFORM

Hero web platform

Before Hero shipped on mobile, I designed the web platform that oncologists use to review complex cases — pathology, radiology, treatment science, and clinical impressions in one workspace.

Hero web platform

USER PAIN POINTS

Oncologists are struggling with lack of time and space to discuss cases with their peers

From in-person and video interviews: overburdened hospitals and high patient volume; overwhelming complexity in cancer care amid a specialist shortage. We observed that oncologists are sharing their cases in local chat groups, but the system is fragmented and hard to track.

SOLUTION 1

Introducing the Hero app

Hero app is designed to be mobile-first and chat-first—enabling doctors to access it anytime they want. It also proactively delivers insights that doctors can interact with and use to ask any questions.

SOLUTION 2

Quick access to digitized patients information, including workup items

Currently, patient information is stored in an outdated, web-based EMR system. By digitizing and synthesizing key findings, doctors can make better treatment decisions more efficiently.

SOLUTION 3 - BEHIND THE SCENE

Internal tool for cancer specialists to improve quality and reduce the turnaround time of insights.

We started developing the internal tool for internal cancer specialists review complex cases and deliver insights and answer questions from oncologists.

PROCESS

Validated the experience with oncologists

I ran regular meetings with oncologists to make decisions on the experience, including information architecture, conversation quality, clinical accuracy, and workflow fit. We verified with oncologists to make sure it enhanced their clinical workflows. Our success metrics included case viewed, case completed, and conversation depth. (Side note! I also helped produce interview videos by hiring videographers.)

Due to an NDA, I can't reveal more information. Please reach out to me via email (glimesong@gmail.com) for further details.